Monday

Tri-Mountain Jackets

This Tri-Mountain jackets features a windproof / water resistant heavyweight 100% nylon oxford shell with 7 oz. polyfill quilted lining. Accents include reflective stripe tape, a utility pocket on the sleeve and side zippers for belt access. It also has two front double entry pockets, chest pocket and inner cell phone pocket with velcro closure, an open bottom and velcro cuff closure. Not all colors available in all sizes. Larger sizes will incur additional costs. by Tri-Mountain (R). These personalized and other fine promotional merchandise are found here at IASpromotes.com" .Tri-Mountain (R) jackets, shirts, polos and vests from IASpromotes.com, a select distributor of the Tri-Mountain Apparel line of promotional corporate merchandise. Embroider with 24 piece minimum or purchase blank goods with $65 minimum.

Find the largest selection of Promotional T-shirts (s) at IASpromotes.com - your source for custom printed and personalized T-shirts .

Whether your goal is to use promotional products to help people remember your company, show the character of your business, or just build brand equity and goodwill, IASpromotes.com can help you choose the best promo items for your particular branding objectives.

Custom Key Chains: Cost-Effective Advertising Medium

If you are in fix about which unique custom promotional item to use, then it is always suggested to go for custom key chains, such as carabiner key chains. It is perfect way to advertise your brand amongst your target audiences.
Custom key chains can be given to business associates, existing clients and also to prospective customers and to in-house employees. One can use these custom key chains to promote their brand successfully at trade shows, business events, automobile exhibitions, product launch, corporate dinners, sales meets and annual conference.
In addition to being inexpensive and affordable, there are several other advantages of using the custom key chains for brand promotion. They are available in a variety of shapes, styles and design patterns. You can have these custom promotional items in metal, steel, wood, steel, plastic, leather and other substances in attractive shapes and designs.
Carabiner key chains make for great and unique gifts and some of the different varieties with promotional gift sellers include LED squeeze light carabiner key chains, designer LED flashlight carabiner key chains, bottle opener carabiner key chains and much more. Nowadays, you can also go for stylish carabiner key chains that have useful attachments. 

Recognize the Power of Promotional Products

Who hasn't received a promotional pen or a similar small souvenir from various companies with their names and contact details imprinted on them? If you belong to a company or probably own one, maybe even you have distributed such custom promotional items to a lot of people. But the question is, do you actually know the power or promotional products and how to use them effectively?
Promotional products are essentially used to promote a product, service or any company message or program which includes the aspect of gifting everyone with customized imprinted items. But the chief task of any promotional product is to enhance and increase brand awareness. People must discuss about your brand's existence to their friends, colleagues and other affiliates.
Mouth-to-mouth publicity can work wonders for your business! The 'staying' capability of promotional products is what makes them a lot different. Unlike expensive above the line advertising initiatives these products might not be overlooked. An efficient product is bound to be used by its recipient for a longer time. So make sure you sink into creative and marketing strategies; and significantly opt for a durable product for positive results.
Business promotional gifts are easily available and moreover extremely affordable. The returns they provide might prove to be extraordinary most of the times. In fact, you can simply place an order online and get them delivered to your doorstep. If you are planning to craft an integral marketing strategy, these products can contribute efficiently to one of the most important components of the marketing mix: "promotion". Their impression on potential customers is not only long lasting but speedily measurable as well.
For example, instead of giving away an ordinary pen in the upcoming tradeshow, try distributing eco-friendly and recycled pens along with a social message of saving the environment. This will create a buzz amongst the visitors, driving them to your booth and eventually converting into a lead for increasing your sales opportunities.
Let's jot down the top five benefits of utilizing such promotional corporate gifts 
1. Enhancing your brand image 
Giving away free gifts with a significant message can carve your brand's image in customers' minds. If you are looking for ways to improve or increase your goodwill, distributing promotional products is exactly what you need.
2. Re-spotlight on existing products, services and facilities 
Promotional products is an excellent medium to revive your offerings amongst existing as well as potential customers.
3. Generate leads for sales 
The ultimate goal for any business is to increase sales and for that you would require leads. You can request potential customers to submit their contact details in return for the promotional gift.
4. Launch new products, services, facilities 
When you launch a new product or service, the key criteria is usually to create awareness about it. Promotion is an ideal medium to spread awareness and if your product is extraordinary, people might actually talk about it for several years!
5. Stimulate productivity level of employees 
The magic of promotional items is not merely restricted to potential customers. Distributing an amusing stress buster amongst employees can motivate them to perform better.
So why wait?
Go ahead and use these products to attract prospects, improve feedback rates, increase recommendations, improve sales reports etc!

Thursday

Computer Power Supply Unit (SMPS)

SMPS - Switch Mode Power Supply - is the technical term for what we generally know as the computer power supply unit. It is basically a box-like device used for the supply of power to your computer unit. So what does it do? In very simple terms, it converts the AC (Alternating Current) power supply from the general electrical sockets available at your home to DC (Direct Current), basically the type of current you get from a battery. The "Switch" term in the SMPS comes from the fact that the computer power supply unit converts AC to DC using switcher technology. We now use the ATX supply power units for the computers as the industry has settled on a standardized case and motherboard (ATX).

Typically, three voltages (12V, 3.3V and 5V) are supplied by the power supply unit.

If you are selecting a computer power supply unit, how do you go about doing that?

1. The first thing of course is to know what power requirements you are looking at. You can check the power requirements of the various devices of your computer and add them up, or you can just ask the vendor for the same. Once you have the total wattage, (that will be the unit of power), you can go for a slightly higher rated SMPS.
Now why you want to do that is because, at a later point of time, if you want to upgrade your computer, like a new DVD RAM drive, you may need a higher power supply.
One more thing to remember is to check the actual wattage against what the label on the power supply unit indicates.

2. It is always a good idea to go for a branded power supply unit. But that might not help if price is an important criteria.
The SMPS supplies power to all the components of the computer, like the motherboard (24/20 pins), hard drives and CD ROMS etc (IDE 4-pin), floppy drives (Floppy 4-pin), etc.
What happens is that, once the computer is powered on, there is a surge of current and as a result, it gets heated up. The fan, in such a condition is crucial, other wise, high temperatures might result. You should have at least one 80mm fan. It is even better if there are two fans instead of one.
(One such problem is the continuous restart of your computer as the temperature rise due to a faulty power supply causes the computer to shut down without giving any error message, and in some cases, not even the BIOS screen.)

If you have a branded SMPS, you can rest assured that there is not much chance of such an event occurring.

3. Number of connectors and the efficiency rating – These two factors are at par with the other factors while considering the computer power supply unit. The efficiency rating, is important as it is directly related to the heat output and subsequent temperature rise. Higher efficiency rating ensures that the SMPS causes a lesser rise in temperature.
The number of connectors is important as it determines how many devices you can use with your computer.

4. Lastly, the noise level – Apart from the CPU fan, the SMPS fan also determines the amount of noise generated – Except from a fine whirring sound, which is basically indistinguishable, you should not have any other sound coming from the SMPS.

Tuesday

Computer security systems vulnerable to new attacks

New York: A new category of computer attacks may compromise memory systems touted as foolproof, particularly in laptops, a recent study has found.


The study, by researchers at Princeton, found these attacks overcome "disc encryption," a broad set of security measures meant to protect information stored in a computer's permanent memory.

The researchers cracked widely-used technologies like Microsoft's BitLocker, Apple's FileVault and Linux's dm-crypt.

They described the attacks in a paper and video published on Thursday on the web.

The team said these attacks are likely to break through other disc encryption systems because these technologies have similar structural features.

The attack is particularly effective against computers that are turned on but are locked, such as laptops in "sleep" or hibernation mode.

One effective countermeasure is to turn a computer off entirely, though in some cases even this does not guarantee protection.

"We've broken disc encryption products exactly when they seem to be most important these days: laptops that contain sensitive corporate data or personal information about business customers," said Alex Halderman of Princeton's computer science department.

Halderman's Princeton collaborators included graduate students Nadia Heninger, William Clarkson, Joseph Calandrino, Ariel Feldman and Professor Edward Felten of the Centre for Information Technology Policy.

The findings demonstrate risks associated with recent high-profile thefts, including a Veterans Administration computer containing information on 26 million veterans and a University of California, Berkeley laptop that contained information on more than 98,000 graduate students and others, said Felten.

The team wrote programmes that gained access to essential encryption information automatically after cutting power to machines and rebooting them.

"This method is extremely resistant to countermeasures that defensive programmes on the original computer might try to take," Halderman said.